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Malibu. It’s where Mathew McConaughey flexes his pecs for
paparazzi while shirtless on the beach. It’s where Courtney
Cox and husband David Arquette recently sold their home for the
modest asking price of more than $30 million to Los Angeles Dodgers
owner Frank McCourt. It’s where Julia Roberts built her multi-million
dollar, eco-friendly estate as a tribute to Green living. And it’s
where Cher, Jennifer Aniston and Mel Gibson share the same 310
area code as the Malibu trailer park community that brought us
Shwayze.
Alright, alright, so Malibu trailer parks aren’t exactly
the things Detroit’s Eight Mile urban legends are made of,
but they’re still not cued for a “Lifestyle of the
Rich and Famous” special. Either way, Shwayze has no complaints.
“To me, it was the nicest trailer of all time,” boasts
the 22-year-old protégé of Hollywood socialite and
Whitestarr frontman Cisco Adler. Adler may rock onstage, but he
also made a name for himself as the producer of Mickey Avalon’s
hip-hop singles “Jane Fonda” and “Mr. Right.” Couple
those credits with a particular nugget on the resume of Cisco’s
dad, A-list impresario Lou Adler (that would be the stoner movie “Up
In Smoke” we’re talking about), and the smoky haze
that is Shwayze comes into clearer focus.
A melting-pot of laid-back melodies, hip-hop rhythms and acoustic
guitars, Shwayze’s self-titled debut [Suretone/Geffen Records]
pays homage to an all-day-and-into-the-night party lifestyle colored
by the rolling tides of his hometown beaches, and the rolling papers
that flavor the proceedings. Collaborating with Shwayze, Adler
co-wrote all of the songs on the album, producing and providing
backing vocals along the way.
“Buzzin’” splashes Cisco’s roots-rock
acoustic-guitar and vocal tapestry with Shwayze’s cooler-than-a-sea-breeze
hip-hop delivery. Says the rapper, “It’s a new West
Coast sound, it’s California chill, West Coast stoner music.” Case
in point? “Don’t Be Shy.” “It’s
about Malibu being like an endless summer. Cisco came up with the
hook and the ‘da-don-don, da-don-don-don’t be shy’ part.
I came up with the verses about a couple of chicks I was into.
It’s about wanting summer to come back, waiting for the sun
and kicking it on the beach.”
“I have a studio in my house, and that made it easy for
us,” explains Adler. “I’d usually have a beat
made, or we’d just make one right on the spot, or even a
whole track, and we’d just go to work. There was no particular
process. It was party the night before to get something to talk
about, then wake up in the morning and make a song about it… We
weren’t signed to Suretone/Geffen yet, and we weren’t
paying attention to that. We were just creating a sound and an
artist, just for the sheer fun of it.”
“That was the summer, man,” attests Shwayze, whose
moniker pays more than just a coincidental resemblance to movie
star Patrick Swayze. “I was single, Cisco was single, and
we partied in the pool, partied at the beach, chillin’, hangin’ out
with chicks. That’s what we were writing about.”
The self-professed “only black kid in Malibu,” Shwayze
(born Aaron Smith) grew up with his grandparents, and despite an
endless array of local jobs (“even Starbucks”), found
that his most regular income came via his handyman grandfather. “Everyone
else pretty-much got sick of me, and the only choice I really had
was working for my grandfather, a handyman, as his assistant installing
doors and windows, and fixing light bulbs for old ladies…”
But everything changed on a fateful night in 2005, when Shwayze
commandeered the stage at Malibu Inn, a coastal hang and live-music
haunt that Whitestarr were headlining. With the opening band onstage,
the then-teenager jumped up and started freestyling. “They
tried to kick me off the stage,” he says, “but I knew
Whitestarr’s drummer, Alex Orbison. Orbie got on the drums
and did a beat. I was like, ‘I’m the only black kid
in Malibu...’ And the crowd went crazy. I looked over to
the right and there was Cisco on the side of the stage. That was
the first connection we had.”
“I knew he had talent and charisma, so we started hanging
out,” recalls Adler. “It takes me a while to get in
the studio with someone. Shwayze begged, begged and begged me.
Finally, I said, ‘Alright.’ He showed up one day and
that was it. We started working together and it was easy.”
“I wasn’t the priority at the time,” says Shwayze. “I’d
sit on the couch and just wait for him to have an opening. I’d
sit there and chill, play some piano, pick up the guitar, whatever.
Then he’d be like, ‘Wanna make a track?’ I’d
say, ‘’Hell yeah!’ I was that kid. At first I
thought maybe I’m being a little brat, but he’s really
down with that. I think he just liked my persistence.”
As Shwayze acknowledges on “Don’t Be Shy,” that
persistence paid off: “I’m just a kid livin’ the
dream...”
Publicity Contact:
For more information, please contact
Steven Trachtenbroit
Big Hassle Media
44 Wall Street 22nd Floor
New York, NY 10005
Tel: 212.619.1360
Fax: 212.619.1669
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